The author studies real estate Internet products, summarizes their classification and business logic, and puts forward suggestions, hoping to deepen practitioners' understanding of the real estate circulation field and make more accurate judgments on their own products. "The more rationally capable the agent is, the more unpredictable its optimal choice behavior is." This is the first model in the hot field of behavioral economics, the Heller model that will be discussed in the first class. Generally speaking, the more rational decision makers are, the more unexpected the decisions they make; the higher the degree of surprise, the greater and more profound their influence.
Just like what happened in the field of Internet + real estate, Lianjia, which took the lead in making real estate listings, gradually became the leader in the brokerage industry after three months of declining performance. From a larger perspective, the "Alipay" App, which resisted pressure from all parties, forced to promote it as a middleman in C2C transactions, and phone number list played the role of a "forcer" to ensure the integrity of both parties in the transaction, laid the foundation for "Taobao" in the field of e-commerce. of kingship. Of course, not all "unpredictable" business models are "rational and complete". Many unexpected business models, such as Aiwu Yoshiya, are a parody of perfect rationality. It is easy to clarify logically: a rationally complete behavior is often unpredictable; an unpredictable behavior is not necessarily rationally complete. In Professor Wang Dingding's Lecture Notes on Behavioral
Economics, he then elaborated a principle, namely: "cognition" depends on "ability" - "your cognitive ability determines how much information you can know and how much information you can process. ”, the problem of cognitive ability, which led to the “Hainer model” and its conclusions. In the real estate + Internet field, what kind of cognitive ability is required? What information do you need to know? Do you really understand the whole work scene of a real estate agent? Do you really understand all the needs of developers and landlords? Do you really understand all the needs of home buyers and every scenario? If you lack a comprehensive understanding of the real estate